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design thinking
designduo since 1993
Birgitte Smedegaard
Sine Weis Damkjær

Partners cand. arch.
Industrial Designers MDd

design thinking

designduo since 1993
Birgitte Smedegaard
Sine Weis Damkjær

Partners cand. arch.
Industrial Designers MDd

WE DO WHAT WE DO BEST, WE DESIGN

We met at Aarhus School of Architecture in 1989 on a field trip to Bang & Olufsen´s legendary designer Jacob Jensen’s studio.
On the way back, we shared our enthusiasm and agreed to establish our own design studio.
Ever since we have experienced a fantastic synergy, which is still the cornerstone of our studio, where all the design work is carefully carried out by the two of us down to the smallest detail.

 

SHARING ENERGIES

Design is not an independent activity but must be solved in close cooperation between client and designer.
Successful designs are developed in interdisciplinary teams where the gap between professional groups creates energy, dynamics and progress.

 

 

 

 

 

 

TAILOR-MADE DESIGN PROCESS

All companies are different. We customize the design process to match your business and organization.

WE DO WHAT WE DO BEST | WE DESIGN

We met at Aarhus School of Architecture in 1989 on a field trip to Bang & Olufsen´s legendary designer Jacob Jensen’s studio.
On the way back, we shared our enthusiasm and agreed to establish our own design studio.
Ever since we have experienced a fantastic synergy, which is still the cornerstone of our studio, where all the design work is carefully carried out by the two of us down to the smallest detail.

SHARING ENERGIES

Design is not an independent activity but must be solved in close cooperation between client and designer.
Successful designs are developed in interdisciplinary teams where the gap between professional groups creates energy, dynamics and progress.

 TAILOR-MADE DESIGN PROCESS

All companies are different. We customize the design process to match your business and organization.

DESIGN COMPASS 

Defining leading lines & landmarks.
Setting the course.

DesignCompass

Taking the pulse of your business through insight and overview | We map your position and set a safe course towards your goal.

The Design Compass
is the key to working with SCENARIOS and select the CONCEPT that fits your business.

INTERNAL | CONCRETE

In this space we define certain factors
Strategy | History | Vision|Mission|Values
Knowhow|Economy|Organization
Product Range
R&D|Production|Sales & Distribution|Service

___________________________________________

INTERNAL | ABSTRACT

In this space we define uncertain factors
Tradition | Vision
Product Range | Use | Function
Production | Target Group | User Needs
Inspiration | Research | Experience

EXTERNAL | CONCRETE

In this space we define certain factors
Mega trends | § | Environment
Customers
Co-operators | Suppliers | Competitors
Technology | Knowhow

_______________________________________

EXTERNAL | ABSTRACT

In this space we define uncertain factors
Target Group | Lifestyle
User Patterns | |User Needs
Culture | Social Relations
Trends | Timing

INTERNAL | CONCRETE

In this space we define certain factors
Strategy | History | Vision|Mission|Values
Knowhow|Economy|Organization
Product Range
R&D|Production|Sales & Distribution|Service

___________________________________________

INTERNAL | ABSTRACT

In this space we define uncertain factors
Tradition | Vision
Product Range | Use | Function
Production | Target Group | User Needs
Inspiration | Research | Experience

___________________________________________

EXTERNAL | CONCRETE

In this space we define certain factors
Mega trends | § | Environment
Customers
Co-operators | Suppliers | Competitors
Technology | Knowhow

_______________________________________

EXTERNAL | ABSTRACT

In this space we define uncertain factors
Target Group | Lifestyle
User Patterns | |User Needs
Culture | Social Relations
Trends | Timing

DREAM WORKSHOP STARTING WITH A WHY!

” If you can dream it you can do it”

Walt Disney

WHY |

WHY helps us to “live” the user’s needs, understand their dreams, and to develop products, that both users and company can identify with. This journey explores the company history, DNA, values, and attitude, with the purpose to find the company’s reason for being on the marketplace.

HOW |

LOOKING INTO THE PAST TO SEE THE FUTURE
“The Dream Workshop” is part of a process – the design before the design.
The goal of the workshop is on the one hand to identify the strengths and legacy of your brand, defining the company DNA and on the other hand to establish the vision for the future the brand identity with an important balance between tradition and vision.
The workshop illustrates the status quo and provide ideas for a forward-looking direction.

WHAT |

“The Dream Workshop” works in sessions, with the purpose of a 360° illumination of the company and costumer.
This provides a well-founded basis for determining which concept should guide the company’s further development.

WHO |

SHARING ENERGIES
Participants are key stakeholders from the teams bringing together experts and years of multidisciplinary experience. The collective understanding and knowledge of the brand, the competitive landscape, and trends will bring insight into the company history and DNA, as well as future aspirations for a changing marketplace.
Designduo facilitate this process, not by knowing better but by knowing different.

DREAM WORKSHOP | 360°
# SESSIONS
# 01  WHY  |  DESIGN COMPASS
# 02  SEARCHING DNA  |  VALUES  |  ATTITUDE
# 03  BALANCES
# 04  STAGE
# 05  SOMETHING SPECIAL  |  DESIGNING USP
# 06  CONCRETE
# 07  MEET THE DREAM  |  MEET THE USERS
# 08  KISS THE FROG  |  REINVENTING
DESIGN WITH US
Please feel free to contact us

smedegaard +45 40161052
weis +45 51211052

mail@designduo.dk
egelunden 5 | 8300 odder | denmark

DESIGN WITH US
Please feel free to contact us

smedegaard +45 40161052
weis +45 51211052

mail@designduo.dk
egelunden 5 | 8300 odder | denmark

GIVING IDEAS WINGS

https://www.javdoe.pro/