APPLIANCE
HOME | SEMI-PROFESSIONAL | PROFESSIONAL
DESIGN THINKING
Facts must appeal to emotion
THE DESIGNER IS THE USER’S AMBASSADOR
Knowledge of users is crucial to make targeted product development. With simple design research it is possible to analyze and collect information about how consumers live, think, and act – and what they dream of.
HOME APPLIANCE
A new product must above all be a good tool for the user. Design aims to solve a problem in the simplest way possible and create the greatest possible experience and value.
THE DIFFERENCE IS INSIDE
VESTFROST (2003) wanted a new design for a series of functional mid-end refrigerators and freezers.
The task was to create a new series based on an existing platform, with a new layout for the inner door and cabinet.
The focus was on evolution rather than revolution.
DID YOU EVER
clean your fridge or organize thanksgiving leftovers?
We asked this kind of questions to a large group of Vestfrost leaders at an initial meeting
NO raised hands!
They were all men. However, it is certainly the first thing many women would think of when looking for a new refrigerator.
PURE & CLEAN IMPRESSION
Icy | glittering | shiny | clean
Soft curved shapes – easy for the eyes & effortless for the cloth.
PURE & CLEAN IMPRESSION
Icy | glittering | shiny | clean
Soft curved shapes – easy for the eyes and effortless for the cloth.
DESIGN THINKING | Plato (427—347 BCE)
Creativity is not in people, it is in the air
WE BRING YEARS OF EXPERIENCE INTO PLAY TO EACH NEW JOB
As architects and designers, we are inspired by nature, culture, technology, materials, art, food, fashion, and other creative people.
At the beginning of the millennium virtually all designers were fascinated by the Apple iPod. A design and form language that goes back to Bauhaus notably Dieter Rams’ design for BRAUN, which was a great source of inspiration for Steve Jobs | by whom Steve Jobs was a big fan.
The simplicity, choice of material, and lustrous two-component effect of the Function interior, reflect this fascination.
DESIGN THINKING
Delicate & professional organizing
”THE BOXES ARE PRETTY COOL”
by Pernille Tranberg | excerpt
” It is delicate. Curved corners and beautiful boxes. A great attention to detail”, says Claude Teisen-Simony. “Yes, it’s homogeneous. It all fits and does not appear messy at all. The food boxes are pretty cool”, says Luise Bentzen. The two arbiters of taste from the consumer magazine, TÆNK quickly agreed to choose a winner:
The Danish-designed and Danish-produced Vestfrost FZ 374 R … a clear winner.
DESIGN THINKING
Balance between home & professional
HOME | SEMI-PROFESSIONAL | PROFESSIONAL
We have different values and expectations for different appliances. It is crucial for the design to balance.
PROFESSIONAL PERFORMANCE incudes qualities such as robust materials and durable construction as well as user related features such as ergonomics, easy access, effective wash results, a variety of environmentally friendly qualities and benefits.
THE FEELING OF HOME reflecting household appliances qualities such as elegant form and materials and easy operation – an inviting and friendly design.
Primus LinkedIn
How do we know that the FX is our most versatile machine, and probably one of the best performing in the market?
Because we sell 2 units every hour in the word.
“WE NEED TO HIT THE BALL ONCE AND CORRECT”
Eddy Coppieters, CEO Primus 2010
The laundry business was in decline, and to survive, the 100-year-old washer manufacture Primus, needed to do something radical.
TURN AROUND | Together with the Primus R&D team we made a successful turnaround.
In 2014 Primus was acquired by the Alliance Laundry Holdings LLC, the world leader in commercial laundry.
FRONTLOADING
Designduo facilitated a clarifying workshop for the management team, where important Primus DNA and USP (Unique selling points) were identified.
FRONTLOADING
Designduo facilitated a clarifying workshop for the management team, where important Primus DNA and USP (Unique selling points) were identified.
FX80
Usede in more than xx variation for OEM
“We have changed EVERYTHING”
A. Engelschenschilt, Head of R&D 2010
THE NEW STANDARD
The FX range is part of an ambitious plan – PLOF, Product Line Of the Future, with the goal to create a new generation of industrial laundry equipment.
The process included a 360º review involving stakeholders and users at all levels, leading to a unique product range.
FX is innovative in terms of design, usability, functionality and performance and with a high awareness of environmental care, material reduction, and consistency in product life, construction and production.
ONE DESIGN SERVES ALL
FX80 | FX135 | FX180
Groundbreaking new washer platform for both the Primus brand, sub brands and OEM.
The design solution optimizes a very wide and varied range of products within Primus’ core services. The design serves as platform for the Primus brand as well as a wide range of OEM versions, ranging from private users in coin and apartment laundries to professional use in hospitals, hotels, and other large-scale operations.
Professional performance &
Enriching user experience
FACIA PANEL | THE KEY TO DIFFERENTIATION
The design solution provides a modularity that opens various opportunities for strong differentiation of brands.
The full integrated operation panel is a powerful and inexpensive option for OEM differentiation. An enormous gain regarding quality, experienced value and minimization of tolerances – and not least production and logistic costs.
As the group of users is very diverse, we developed a basic and full control version to maximize personal and professional use, respectively.
GUIDING THE USER EXPERIENCE
The graphical user interface is developed as an important part of the user-friendly philosophy.
Many OEM customers use the standard version, while others develop a brand dedicated GUI.
GUIDING THE USER EXPERIENCE
The graphical user interface is developed as an important part of the user-friendly philosophy.
Many OEM customers use the standard version, while others develop a brand dedicated GUI.
DIFFERENTATION by
Technology | Materials | Colors | Tactility | Layout| Click-in-logo | Graphic User Interface
EXTENDED SOAP HOPPER
The large soap hopper is an innovative and strong element – positioned in the center front for ease-of-use.
Shape, materials and colors emphasize a solid and clean look.
EXTENDED SOAP HOPPER
The large soap hopper is an innovative and strong element – positioned in the center front for ease-of-use.
Shape, materials and colors emphasize a solid and clean look.
MODULAR HANDLE
Intuitive and easy use with a shape optimized for the mechanical principle and high feel-good-factor in form and materials.
The standard base contains all mechanical parts while the cover is exchangeable and custom-made.
CASCADE DRUM
Unique cascade drum with a surface design performing a very effective wash result.
Thanks to the drum construction and high spin speed, the linen contains less moisture, reducing dryer energy by up to 25%.
CASCADE DRUM
Unique cascade drum with a surface design performing a very effective wash result.
Thanks to the drum construction and high spin speed, the linen contains less moisture, reducing dryer energy by up to 25%.
SHARING ENERGIES
It’s amazing to witness the engineering team guarding the machines equipped with cleaning cloths when the trade day is over.
ALLIANCE | designduo
Continue designing innovative machines for the washer industry.
USABILITY IN EVERY DETAIL
BUSINESS DEVELOPMENT THROUGH DESIGN
CtS - THE PERFECT FRAME
A highly skilled graphic and printing industry cluster was at the turn of the millennium centered around Aarhus, Denmark.
Sign-Tronic was the local “lighthouse” and implemented the first CtS – Computer to Screen system in 1997. Designduo developed the new design.
TIMELESS & TOPICAL
We are proud that – more than 20 years later – our design is still successful.
CtS is about framing the perfect image. The design is a visual statement of a frame.
The timeless design is clear and simple, still very easy to recognize from a distance.
ELEGANT & USER-FRIENDLY SERVICE
To ensure easy service the side panels are mounted on hydraulic rails, activated from the control panel by the touch of a single button.
DESIGN WITH US
Please feel free to contact us
smedegaard +45 40161052
weis +45 51211052
mail@designduo.dk
egelunden 5 | 8300 odder | denmark
DESIGN WITH US
Please feel free to contact us
smedegaard +45 40161052
weis +45 51211052
mail@designduo.dk
egelunden 5 | 8300 odder | denmark
