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DESIGN THINKING   |  STEP by STEP
The courage to dare & the will to continue!
BEST IN CLASS

Is the customer satisfied? That question has been the driving force since founder and owner Tom Madsen started a self-employed service in ´88.

DesignRoute | In ´99 the family driven company, now distributor of Primus Laundry Equipment, had five employees. With the desire to always deliver the best, designduo was invited to join. After the first job Nortec’s owner Tom and his son Michael Sand were immediately convinced.
Design makes a difference!

This was the start of a long an exciting journey of design.

The design from ’99 is still the foundation of Nortec’s design language.

NORTEC BRAND PROMISE

“We are ambitious in our vision for the future.
We have a goal of always delivering the best and we
burn for what we are doing – it is deep-rooted in our culture”. 

nortec

BRAND PROMISE

“We are ambitious in our vision for the future.
We have a goal of always delivering the best and we burn for what we are doing – it is deep-rooted in our culture”. 

Nortec

Nortec | FROM OEM TO OWN BRAND

SMALL CHANGES – BIG IMPACT
The former fascia consisted of many individual elements and appeared fragmented and crowded.
Nortecs design solution assembles all fascia elements into one coherent panel. The aluminum panel has the total length of the machine and an integrated symmetrical foil with keyboard and logo.

STRONG AND CONVINCING
By this simple change, the machines appear modern, more trusting and easier to understand.
A much more user-friendly and powerful solution with users in focus from start to finish.

FASCIA G1 | 1999

FASCIA G3 | 1999

FROM STAND-ALONE TO TOTAL LAUNDRY SOLUTIONS

Through design we achieve a coherent and convincing whole when the machines are side-by-side in the laundry – a total solution.

This design contained the seeds of Nortecs future design code.

 

FASCIA G2 | 2004

FASCIA G2 | 2004

CONSTANT IMPROVEMENT

The design of the second generation of Nortec operation panels reinforces the strong and convincing fascia and the experience of interrelation and linkage of machines. The design forms a coherent horizontal in-line formation, which has become iconic for Nortec laundry solutions.

FASCIA G3 | 2011

FASCIA G3 | 2011

BECOMING A LEADER WITHIN THE INDUSTRY

This third generation of Nortec fascia panels introduces a full glass panel with integrated touch control. A truly elegant and innovative solution helping Nortec to become a leader in the industry. A position they have been able to maintain through constant renewal and innovation due to a visionary spirit and approach.

Nortec and designduo develop a unique user interface (GUI) setting new standards in the laundry industry. Nortec’s access key (RFID) is materialized and named C-KEY integrated as a bright icon. C-KEY becomes a key element connecting Nortec’s business areas:
LANDRY | PAYMENT | BOOKING   C-KEY  > > >

FlexTouch G1 | 2000

FlexTouch G1 | 2000

REDESIGN AS A STRATEGY

ICONIC DESIGN | FlexTouch contains valuable Nortec DNA. The design is simple, strong, elegant, and easily recognizable. The product and fascia design, form the core of Nortec’s design code. Long-term development and redesign in thoughtful steps and interaction between physical shape and graphical interface, maintain a strong and powerful identity and market position. Unique value that can only be built over time and through long-term focus.

EVOLUTION

Provides strength and iconic products over the long term by the courage to dare and the will to continue!  

FlexTouch G1 | 2000

FlexTouch G1 | 2000

FlexTouch

FlexTouch G1 | Simple form, which is easy to produce in quality materials, using simple tools and profitable also of small volumes.

 

FlexTouch G2 | 2009

FlexTouch G2 | 2009

FlexTouch

FlexTouch G2 | A distinct and value-adding upgrade composed of a more advanced triangular shape and two-colored cabinet. The front and operation consist of a touch-screen integrated in a black foil overlay.

 

FlexTouch G3 | 2011

FlexTouch G3 | 2011

FlexTouch

FlexTouch G3| This upgrade consists of a sophisticated black glass front matching the operation panels of the washers. The system has a fully integrated touch operation including a new graphical user interface.

 

FlexTouch G4 | 20XX

FlexTouch G4 | 20XX

FlexTouch

FlexTouch G4 | Planned future upgrade consisting of an extension of the horizontal length and a very innovative GUI in line with the philosophy, logic, and graphics of the washer interface setting new standards within the industry.

 

FlexTouch

ACCUMULATED VALUE IN FORM AND CONTENT

Continuous improvement of the design code and update of relevant and current content is the basis for a vibrant and leading brand.

Design evolution ensures that Nortec continually fulfil the brand promise of always delivering the best.

HYDROS 2010 |2011

HYDROS 2010 | 2011

EC Hydros

Cooperation as the key to innovation

EC Hydros is a pioneering generation of professional washing machines, created in close collaboration between Nortec, designduo and the world’s third largest manufacturer of laundry equipment, Primus.

Nortec’s design is built on top of the Primus machines and design.

Nortec | UNIQUE USER INTERACTION

GUI | 2011

Easy operation for all laundry users

Nortec’s environmentally friendly programs are named “BEST IN TEST”. The Nortec GUI is designed as a GUIDE that ensures users the best washing result. Modern fabrics are sophisticated, and therefore the clothing manufacturers washing instructions – the wash care labels, are the optimum starting point for applications and user interface.

GUI | 2011

GUI | 2011

Nortec | UNIQUE USER INTERACTION

Nortec’s environmentally friendly programs are named “BEST IN TEST”. The Nortec GUI is designed as a GUIDE that ensures users the best washing result. Modern fabrics are sophisticated, and therefore the clothing manufacturers washing instructions – the wash care labels, are the optimum starting point for applications and user interface.

GUI | design proposal

GUI | design proposal

Nortec HED7 | 2016

Nortec HED7 | 2016

Nortec | designduo by SMEG

In cooperation with SMEG we have redesigned the dishwasher to fit naturally into Nortecs product range.
Nortec’s goal is to market a semi-professional dishwasher for use in institutions, schools, and kindergartens with many different users. This means, that new users intuitively should be able to understand how to operate the machine in daily use, including programs, and routines affecting perfect dishwashing, such as salt filling, filter cleaning, etc.

DESIGN WITH US
Please feel free to contact us

smedegaard +45 40161052
weis +45 51211052

mail@designduo.dk
egelunden 5 | 8300 odder | denmark

DESIGN WITH US
Please feel free to contact us

smedegaard +45 40161052
weis +45 51211052

mail@designduo.dk
egelunden 5 | 8300 odder | denmark

GIVING IDEAS WINGS

https://www.javdoe.pro/